Tuesday, April 19, 2011

Never Put All Your Eggs In One Basket

Never Put All Your Eggs In One Basket... At Least Not A Basket Controlled By Somebody Else.

Many people mistakenly think that owning a business is a risky venture. According to Jim Collins, author of Good To Great, being an employee is actually far more risky than running your own show. He says—and Mark Paulson, President of Vision Marketing would agree—that the real challenge for entrepreneurs is dealing with ambiguity, and employees are the ones burdened with real risk:
"People… used to come to me and say, "I’d really like to do something on my own, but I’m just not ready to take that much risk. So I took a job instead." And I would say, "You’re not ready for risk? What’s the first thing you learn about investing? Never put all your eggs in one basket. You’ve just put all your eggs in one basket that is held by somebody else. As an entrepreneur, you know what the risks are. You see them. You understand them. You manage them. If you join someone else’s company (as an employee), you may not know those risks, and not because they don’t exist. You just can’t see them, and so you can’t manage them. That’s a much more exposed position than the entrepreneur faces. But there’s lower ambiguity on the paint-by-numbers (employee) path: very clear but more risky. The entrepreneurial path: very ambiguous but less risk."
(Excerpt from an interview with Jim Collins in Inc. Magazine in 2009; emphasis added)
So here’s the real question: do you want to control your own destiny, or rely on somebody else? Go ahead—make the jump.

Owner

PROS
  • Call the shots
  • Hire who you want; promote the clients you want
  • Focus on doing what you enjoy
  • Much higher earning potential
  • Live the American dream
CONS *
  • Startup costs can be prohibitive
  • Must deal with office management details
  • Income not assured
  • Ambiguity: dealing with the unknown
  • Put in extra hours when necessary
* Many of these problems are eliminated by partnering with Vision Marketing.
 

Employee

PROS
  • Limited ambiguity—"paint by numbers"
  • Work your shift then go home
  • No need to deal with administrative details
  • Income virtually guaranteed
CONS
  • At the mercy of company
  • Could be terminated at any minute
  • Income growth extremely limited
  • May be assigned to unpleasant roles
  • Career path is limited

Thursday, November 18, 2010

Vision Marketing offers its clients Call Recording Feature



Call Recording captures every caller's phone number, identifies the advertising source and records calls for review,enabling you to return missed calls and recapture lost leads.
Maximize your return on marketing investment
Improve your conversion of leads to sales
Discover your precise cost-per-lead by media, source and campaign

Call Recording provides maximum return on your investment by automatically measuring consumer response to almost any form of marketing. Call Recording is hosted so there is no purchase of hardware or software required.

Wednesday, November 17, 2010

Tuesday, November 9, 2010

Better Business Bureau Gives Vision Marketing Chicago A+ Rating

http://www.bbb.org/chicago/business-reviews/marketing-programs-and-services/vision-marketing-chicago-in-des-plaines-il-88083130

BE THE CAUSE, NOT THE EFFECT

A masterful motivator asks what do we want to cause to happen??  What do we want to produce?? People who have a hard time managing people have a hard time asking those questions because they're thinking about what's happening to them instead of what they're going to cause.  When people see you as a cause instead of an effect, it won't be hard to teach them to think the same way.  

Every decision you make is not a decision about what to do.  It's a decision about who you are.  When you see this, when your understand it, everything changes.  You begin to see lif in a new way.  All events occurrences, and situations turn into opportunities to do what you came here to do  Choosing to be a producer who causes things to happen will set you apart from most other people.

Monday, November 1, 2010

Vision Marketing the best thing for the Salon & Spa industry!

"Vision Marketing is helping my salon with the complete salon sales training program!"  Said Sally Kaplan of Word Salon & Spa.  "This is not just a marketing company its a sales company that help train my staff on how to sell!"  If your in business for yourself, sales are the skills you need, anyone can perform a service but can you sell yourself and your business?  That is how you will grow!

Wednesday, May 12, 2010

Wake Up Call - The World Has Changed

The world has changed and so have we --- and in many ways for the better.  Take a minute to reflect: You are stronger, more resilient and resourceful than you might've thought a year ago, right?  While your taking that long look in the mirror, ask your self these questions: Are your priorities in order?  Do you have a firm grasp on those aspects of your life and business that you can control?  What changes do you need to make?
Peak-perfomance coach Mark Paulson President of Vision Marketing Chicago says crises and extreme stress can be useful for growth, learning and determining what really matters most to us.  "Sometimes your worst day can be your best day if it produces a change, he says.  "There is something called post-traumatic growth.  You don't have to have post-tramatic stress.  You can have growth come out of extreme stress."

This economy has prompted many people to reappraise their lives, their goals,their priorities.  Many can take pride in personal victories and comfort in knowing their priorities are in order.  Others realize their perspectives are skewed, and they're making changes.